Outside of the depths of winter lunchtime punters have had to put up with virtual racing and fixtures from abroad, but not for any longer – The BHA launches it Friday Matinee trials at Brighton tomorrow.
The meeting at Brighton is the first of six fixtures that will be run on Friday lunchtimes over September and October. With racing starting at midday it is hoped that this trial will produce more revenue from punters attracted into placing a lunchtime bet.
As the BHA Director of Racing (Ruth Quinn) commented in a recent release;
“Betting shops are traditionally busy at these times and bookmakers have indicated that they would like British Racing to be offered at this time, as it is during the winter months. We will measure the outcomes of this trial and consider any future matinee fixtures once we have had an opportunity to review the feedback and data we obtain.”
Crockford is sure that the matinee innovation from the BHA alongside the Tuesday twilight fixtures pilot planned for Wolverhampton will be a success. Perhaps the BHA can also now reconsider its strategy for Sunday racing – why have France and Ireland made it such a success?